Get Proven-Digital Strategies
That’ll Jumpstart Your Business
The term “Smarketing” refers to alignment between your sales and marketing teams created through frequent and direct communication between the two. I help establish measurable goals that each team agrees to hit so there’s mutual accountability. For instance, Marketing might have a mutually agreed upon leads SLA (service level agreement) to hit, while Sales commits to follow up with a certain amount of those leads. Sounds interesting, throw automation in the mix and we’ve got your first system!
Lawrence’s campaigns are priced to deliver ROI for your company. Once your plan has been developed, he’ll identify the level of resources required to get you where you want to be within your time requirements and price accordingly. Lawrence’s typical client is on an annual agreement and invests between $2,500 and $7,500 per month into their inbound marketing program- most agency affiliated professionals charge upwards of $5,000 to $10,000.
Every client that on-boards with me receives a custom GamePlan built around their business goals, ideal customer and layout the plan for attracting them. All GamePlans are continually updated and maintained throughout the life of our working agreement. Lawrence will always make sure you know what to expect.
Lawrence makes the content creation process easy and efficient. He and his team provide all the support you need to create remarkable content that attracts and converts your prospects. We’re also able to create content for you, if needed. We handle all inbound content including blogging, website copy, premium content, videos, email content, social media, and more.
Everything I do is done to ensure you generate a return on your marketing investment. My team will monitor your website analytics and create monthly marketing reports that show progress made toward your goals. I’ll break down your ROI and close the loop between your marketing activities and sales. You can also request reports whenever you need a refresher as to what’s going on with your leads or real-time conversions.
Every client I work with uses HubSpot or Infusionsoft, so you could say we’re experts on campaign building using their award-winning software. We’ll get you started with either platform, implement the tools you need for your campaign, and help you get the most out of the software.
Are you ready to get found by more qualified prospects? Focusing on where your personas hang out, I’ll help you identify opportunities for gaining even more traction from your content. My team can uncover guest blogging and co-marketing opportunities that drive more traffic to your site. We execute social media marketing and email marketing campaigns to support these promotion strategies. We also support paid advertising campaigns.
When you work with Lawrence, you have his dedicated team of professional digital marketers assigned to your account consisting of a Sr. Account Manager, marketing support staff, a designer, developer, and a creative lead. His team helps you execute your strategy and deliver the services you need to achieve your goals. His process has been developed to maximize turnaround times, communication, and results.