Martech, Lifestyle, and Everything in Between
Smarter Decisions, Superior Results
Constantly Evolving
I’m a seasoned email marketing manager with a decade of experience, having partnered with renowned organizations such as the NFL, Anritsu, SiriusXM, Audible, and Kaplan. Beyond the digital realm, I’m a Texan-based drone aficionado and a devoted French Bulldog breeder. My true passion lies in empowering underserved communities to discover promising digital career paths. Hailing from Bessemer, Alabama, via Southern Louisiana, I am a living testament to the potential of perseverance. This is just the beginning of my remarkable journey.
Home away from comfort zone
Marketing Automation
I've spent my career between Salesforce Marketing Cloud, Pardot, HubSpot, and Adobe Experience Platform.
Email Marketing
Do you need help outlining email strategy, testing workflows, UAT, or QA activities? I can help you get opened and clicked.
Performance Reporting
In addition to delivering email analytics, I love empowering stakeholders how to access their own data.
Strategy Planning
Hopefully, you've got your Welcome, Winback, Upsell, or equivalent journeys running! If you don't, let's figure it out.
Audience Segmentation
There are so many levels to audience segmentation. Are we creating data extensions? Let's dive into your data!
SMS & Push Targeting
Opt-ins, keywords, shortcodes, and legalized betting states, SMS options are broader than first glance!
“I’m a true Southern guy through and through. I was born in Birmingham, Alabama, raised in Bessemer, Alabama, and became a young man in Natalbany, Louisiana. Along the way, I honed my skills in email marketing, and my journey eventually led me to the great state of Texas. “
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*Platform Implementations
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Portfolio Case Studies
Fully-Immersed
“Cognition-based coaching and consulting approach, I facilitate your business growth from small-size to mid-size to global, or from crisis to success.
Lawrence LaBee IV
The Consultant
“I specialize in both enterprise CRM systems and the learning of new, proprietary platforms. I can work with 1:1 familiar features, as well as new workflows.
Lawrence LaBee IV
The CRM Manager
“Everyday is another opportunity to rewrite and optimize my SQL, HTML, and CSS structure. Clean coding waterfalls down into clean data practices.
Lawrence LaBee IV
The Front-End Developer
Request for Call Back
Recruiters, Prospective Clients, Subscribers looking for insight on marketing automation, email marketing, career insights, or speaking opportunities, hit me up.Â
